The Single Most Effective Chiropractic Personal Injury Marketing
Chiropractic Personal Injury Marketing, Dr. Paul Hollern
The single most effective chiropractic marketing is introduction marketing combined with educational sales.
Introduction chiropractic personal injury marketing is focusing your marketing on your patients circle of influence.
There are three types of circle of influence:
- Concern
- Influence
- Control
Each type of influence has two very important factors that will determine the effectiveness of your chiropractic personal injury marketing.
- High trust
- High need
If your marketing goes in front of these two factors you can expect a much higher likelihood of effectiveness.
Of course your message must still be relevant to what the target marketing wants.
Introduction marketing can reach as much as 75% of your target market.
For more information on chiropractic personal injury marketing and introduction marketing give us a call at 813-480-1693.