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Personal injury attorney presentations is the single most lucrative marketing you can do as a chiropractor.
We train chiropractors how to give Personal Injury Attorney Presentations
Let me share with you why personal injury attorney presentations can be the single most lucrative marketing for the practicing chiropractor.
The case average for a typical chiropractic new patient is $756. The average case value for a personal injury patient is $3500 depending on your state laws.
Personal injury attorney must refer out their injury clients to receive the necessary medical documentation to support an injury award. Therefore attorneys must refer their personal injury clients to medical providers creating a tremendous opportunity for knowledgeable chiropractors.
According to the insurance research statistics 87% of all injuries have a soft tissue component. Only 32% of car injuries have a disc injury and only 16% of car injuries have a nerve injury. The good news for chiropractors is that is what they treat.
87% of personal injury cases are soft tissue injuries. Chiropractors are the best qualified medical providers to treat the soft tissue spinal injury. There is no branding competition from orthopedist or neurologist in the soft tissue injury category unlike the disc injury or the nerve injury.
However there is some bad news in regards to marketing for personal injury attorney referrals. They do not have a perceived need to refer the soft tissue injury client to a chiropractor. The two main reasons personal injury attorneys do not have a perceived need to refer to chiropractors is they are used to bad documentation and they confused by the professions message that they can treat everything based on the subluxation model.
There's only one type of marketing that works on a target market that does not have a perceived need for a product or service. And that type of marketing is called educational sales marketing. Meaning advertising and publicity will not work. However our Personal Injury Attorney Presentation works extremely well when the doctor has been trained in educational sales.
Most chiropractors make the big mistake of trying to talk about how chiropractic can help the patient or how the chiropractor can help increase the injury award. What works extremely well is when the chiropractor can identify the problems of the attorney and show the solution to those problems.
The Personal Injury Attorney Presentation shines the light on 10 major categories of documentation in which seven of them are typically not being fulfilled by the average chiropractor or doctor. This in turn forces the personal injury attorney to accept lowball offers. When the attorney sees how much documentation is not typically being done by the doctors and chiropractors it creates an instant need for a solution and referral.
This is exactly how a well-trained chiropractor using high-sensitivity and high relevancy documentation can stop unfair, bad faith lowball offers for the personal injury attorney. And once the chiropractor knows how to document and convey this information they receive all their referrals.
#1: It’s a forced Market. Attorney’s Need medical Documentation for all Their Injury Cases.
#2: it’s a large Market. 87% of all Car Injuries are Soft Tissue. Only 32% Disc, 16% Nerve, 10% concussion and 2% fracture.
#3: It’s the highest case average in chiropractic with $3500.
#4: It’s low Cost marketing. Give Attorney Presentation is based on Knowledge not Cost.
#5: It’s monthly repetitive referrals. After you have won their Confidence you get all Their Monthly Referrals.
#6: No follow up costs. there a no costs for attorney follow ups.
#7: 95% of Soft Tissue Injury cases are similar which makes processing and documenting easier.
#8: When you give good documentation attorneys will not ask to cut your bill.
#9: You get Paid 100% of usual Customary and Reasonable for Your Bill
#10: Good documentation stops frivolous IME’s
#11: Good documentation stops fraud allegations
#14: There is no competition. 75% of attorneys do not use chiropractors due to bad documentation and branding
#15: Personal Injury Attorney Presentations are the cheapest, fastest and give the greatest income from any personal injury marketing
