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Our Personal Injury Attorney Educational Sales Presentation is the Single Most Profitable Marketing System in the Chiropractic Profession!
We start with owning the 5 major documentation categories, then learn how to segment the personal injury attorneys. Then we start the campaign that leads to the personals injury attorney educational sales presentation. From there we offer a financial driver analysis for 2 cases. At this time the doctors value, knowledge and authority have been established and the referrals continue.
The 5 documentation categories are: 1. The top 5 financial drivers classes. 2. How to give impairment ratings, 3. How to document the Impairment indexes of life. 4. How to docuemnt the impairment indexes of activites of daily living. 5. How to give the prognosis and need for future care.
There are typically 4 categories of documentation necessary to defend the case. 1. The preexisting injury. 2. Low property damage. 3. Subjective only evidence. 4. Medically accepted diagnostics.
There are twelve documentation categories for the narrative report. When delivered in this sequence they logical tell the story to support the injury award.
There are 4 potential injury award offers based on the doctors documentation. The chiropractor should know the documentation necessary to fulfill each.
There are 4 potential injury awards based on the doctors documentation. And there are formulas which guide the injury award based on the doctors documentation. The doctor must know the formulas of how to convert the documentation into 4 potential injury awards.
Next we create the marketing list for personal injury attorneys and divide them into 4 lists. Each list will be used for different purposes.
a marketing campaign is a series of advertisiment for the puropse of getting the attention of the target market. We need their attention in or to set up the presentaion.
When we have the attorneys interest we set up our personal injury attorney educational sales presentation. This is the presentation that starts the referral process.
We set up the documentation acuracy evalution to show the attorney how much documentaion they are missing and how it is hurting their injury award.
The educational sales process shifts their consciousness and now you become the authority and save them from the doctors bad documentation that leads to low ball offers.
1: Its a forced market. Personal injury attorneys and their clients require medical documentation for their case.
2: Two percent of the population is in an car accident annually. Multiply your radius of draw population by 2% for the potential.
3: 87% of all car accident injuries are soft tissue. Meaning the vast majority of injuries are perfect for the chiropractor.
4: There is no medical competition for the soft tissue spinal injury. Medicine owns the disc, nerve, mild concussion and fracture. Not the soft tissue spinal injury!
5: 97% of chiropractors do not now how to process personal injury cases. Meaning there is no competition within the profession.
6: Only 32% of car accident injury victims go to chiropractors. With 87% having soft tissue injuries and only 32% seeking care that leaves an opportunity of 55%.
7: Best of all, there are no medical providers to compete against with the soft tissue spinal injury. Orthopedist and Neurosurgeons own the disc injury and fractures. Neurologist and neuropsychologists own the mild concussion and nerve injury categories.
