Personal Injury Medical Doctor Referrals

There are several reasons that a marketing system designed to create referrals from your local medical doctor can be highly productive. 

Here is the good news. Your local general practitioner gets more personal injury patients than personal injury attorneys. 

Far more accident injury victims will seek medical care without the intention of suing. 

And the majority of these patients have soft tissue injuries which is a high target market for chiropractors. 

It even gets better for chiropractors, your local general practitioner generally does not like to treat these patients for 3 main reasons. 

1. Spinal injuries are not in the comfort zone of most practitioners. They are more comfortable treating infections and the flu. 
2. The do not like to be responsible for the documentation and testify in a deposition or trial testimony. 
3. They do not like to sign letters of protection and wait to get paid. 

All of these reasons makes for a high potential referral to a chiropractor. 

Now the bad news: general practitioners like most of the medical community does not have a need to refer to chiropractors. They just like the rest of the public are confused about all the mixed messaging of the chiropractic profession. 

And so the chiropractor must overcome 3 issues to get referrals from their local medical providers. 

1. Need: The marketing must establish need for the medical providers to refer. 
2. Trust: Chiropractic marketing must overcome the distrust issue. 
3. Safe: The marketing must demonstrate the treatment is safe. 
4. Services: The medical provider does not want their patients coming back complaining about the chiropractors services. 

So the bad news is if the chiropractor cannot overcome these issues they will not get the medical communities referrals. 

The great news is overcoming those 4 issues is exactly what our Medical Doctor Marketing does. 

It establishes, need, creates trust, shows safety and delivers the top 5 service factors. 

And so there is good and bad news when considering marketing to your local general practitioner. 

Give us a call and we will train you in our marketing system that creates personal injury referrals form medial doctors.