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More car accident injury patients seek medical care than seek legal counseling.
There are more car accident injury patients that will go to their general practitioner than will go to a personal injury attorney. Therefore the opportunity is much larger for referrals from your local medical doctor.
The primary doctor that you would target for personal injury referrals is your local general practitioner. After a car injury most injured victims do not go to the emergency room. However the majority of them will go to their local practitioner for the pain and associated symptoms.
Most patients that go to their local general practitioner will receive medication and that will be the end of the story. They typically will not be referred to go to a specialist.
So the bulk of the potential of personal injury cases is not at the specialist or the emergency room it’s from your local general practitioner.
The bad news is your local general practitioner is not looking to refer these patients to a local chiropractor. The reason they don’t refer to the local chiropractor is essentially the same reason the majority of the population is not go to chiropractors.
General practitioners are confused about what chiropractors do because of all the mixed messaging. And to be honest some of the marketing from chiropractors sounds a little kooky to medical doctors. So the main reason medical doctors do not refer to chiropractors is they do not understand what chiropractors do and because they don’t understand they don’t trust chiropractors. They do not see a benefit to refer to chiropractors.
So there are two huge issues when trying to create referrals from your local general practitioner. Both of these issues must be overcome to create the referrals.
As we stated earlier there is a significant amount of personal injury cases that go to their office. As a matter of fact the second leading new patients to a medical doctor is for back pain.
Another good reason to target your local medical doctor is they do not like treating personal injury patients.
One of the reasons is they do not like waiting for payments and non-no-fault states.
Another reason is it’s out of their specialty. Local general practitioners are much more comfortable treating infections and visceral problems more than neural musculoskeletal problems.
Another major reason they don’t like treating personal injury patients is they hate going to court or give depositions.
Those are the main issues that have to be overcome to create personal injury referrals from your local general practitioner.
There are several factors that go into creating a successful medical doctor referral marketing campaign. The campaign should include multiple contacts with good follow-up.
There are several major factors that need to be in the content of the marketing.
One of the first factors is educating the local medical doctors that patient care is science-based. The patient care is based on the science of the three phases of healing relative to the patient’s biomarkers. This is very important not only to affect trusts but medical doctors are very much science-based.
The next factor is trust. Unfortunately because of all the mixed messaging they’ve received in the past there confused and that creates distrust. The best way affect trust is to attack it head on.
We then have to overcome the obstacles of the service factors that are important to them. Some of the more important service factors are they don’t want to refer a patient to the local chiropractor and then the patient be disgruntled are dissatisfied.
Some of the common service factors they pay attention are payment systems. The medical doctor has to be satisfied that there will be no issues relative to the patient’s payment.
In addition medical doctors doe not want the patient to come back and complain about how long they’ve had to wait or what bad service they received.
Our general practitioner personal injury referral marketing system addresses all these factors. And so the good news is when these factors are addressed head on you can create a very solid referral system from your local doctors.
However it does take time, good education, overcoming their obstacles and the assurance that you will give good quality service. Their greatest fear is to refer a patient to the local chiropractor and in return creates a lot of problems for them in various ways.
The great news about the general practitioner personal injury referral system is once the medical doctor understands the science of care, develops trust in the chiropractor, and is satisfied the patient will get good service it’s a tremendous source of personal injury patients.
Dr. Jeff increased his practice income $660K the 1st year applying our personal injury attorney marketing.
Dr. Tom started at one office seeing 120 visits a week. After 3 years he now owns 5 offices and stopped practicing. He growth is directly related to our consulting.
Dr. Brian started with one office and one associate doctor. He now has 3 offices and 4 associated doctors. His growth is directly a result of applying our Chiropractic Personal Injury Marketing Systems.
Dr. Shamus increased his practice income over $1 million dollars his first year. Now he owns 2 personal injury offices collecting $3 million a year with 3 associated doctors.
Dr. Joe stated with a single office seeing 120 visits a week. He has not opened 3 personal injury offices and works part time.
Dr. Dave spent 15 years trying to get referrals from attorneys to no avail. After applying our personal injury attorney marketing his practice increased $500K in 12 months.
Dr. Sean started with me with 1 office and 1 associated doctor. He now owns 2 personal injury offices seeing over 700 personal injury patient visits a week.
We expect your picture here with the next success story when applying our Chiropractic Personal Injury Marketing Systems.