Only 2 Social Media Sites Needed for Chiropractic Personal Injury Marketing
Chiropractic Personal Injury Marketing, Dr. Paul Hollern
There are only 2 social media sites that chiropractors should spend the time or money for their chiropractic personal injury marketing if you are only trying to attract the 8% of the population that are looking for chiropractors.
Those 2 sites are based on where the true market of the potential new chiropractic personal injury patient goes when seeking chiropractic personal injury treatment.
- Review sites for Google for Business
- You Tube condition videos
The bottom line is you should never spend your time or money advertising where the market does not seek a product or service.
If you did not understand or abide by this seemingly common sense you would be wasting much time and money on chiropractic personal injury marketing.
The flow of a potential new patient is well document and one of the stops is not their twitter feed.
The potential chiropractic personal injury new patients or the 8% searching for chiropractic care follow these steps and therefore this is exactly where you should spend your time or marketing money.
The first place all consumers prefer to go is to a trust source in their family or friends for a referral.
This is why communicating with your past patients is the first place you should market.
Each of your past patients has a circle of influence of 7 and so you can do the math. Multiply your past patients times 7 and then that number times 8% which is the percentage of people actively looking for a chiropractor.
Then if you take that number and divide it by 12 or months in a year and you will have a good rough number of high trust source of potential chiropractic new patients.
If you multiplied that number again times 2% this would give your the potential of chiropractic personal injury new patients. The 2% number is the percentage of people who are in car accidents annually.
The second chiropractic personal injury marketing source should be insurance videos. Most potential new patients will search google for their insurance company website looking for a participating doctor.
So you should create videos which are search engine optimized so when these potential patients search their insurance website your video shows up answering all their questions with an offer to come in.
The third source is potential chiropractic personal injury new patients will search for a chiropractor in their area. That is called Google for Business.
One of the most influential acts you can do to have a high listing on Google for Business is patient reviews on sites such as Google + and Yelp.
The fours area potential chiropractic personal injury new patients will search is their condition with the word chiropractor and their location.
So YouTube videos should be creates and search engine optimized for these key words so when they search your video will pop up offering a solution and offer to that particular condition.
The last place the 8% look is your office sign. Have a proactive message on your sign that offers a solution to a highly needed subject of your target market that sends them to a link which offers a video solution to their problem.
Because these are the 5 places the 8% who are searching for chiropractors are searching this is why and where you should be spending your time with chiropractic personal injury marketing.