Top PI attorney Doctor Referral Mistakes

Dr. Paul Hollern, Chiropractic PI Marketing Expert

Recognize that Colossus or Colossus type of software the auto industry uses for PI compensation.

Primary compensation drivers are from the doctors notes and reports.

What does this mean to you:Doctors who are not familiar with Colossus and the five primary financial drivers will fail to consult, exam and document the necessary information and hurt your PI compensation.

How you benefit from referring PI patients to  your office:We know and  practice based on the primary PI compensation drivers.

Our consultation, examination, doctor notes and reports are Colossus based incorporating the five primary financial drivers therefore helping you maximize your PI financial compensation.

Give us a call and we’ll share with  you how our office utilizes the standard of the auto industry  Colossus software for PI compensation. Call at 813-480-1693 before you get to busy.

For personal injury marketing call 813-48-1693.

Chiropractic Personal Injury Marketing Keywords

Dr. Paul Hollern, Chiropractic PI Marketing Expert

When using the organic section of the internet it is important to use and know what keywords your target market is using. After you know your target marketing keyword now the work begins.

It is a waste of time, energy and money guessing your target markets chiropractic personal injury marketing keywords. When you potential clients search for content your material will not show up.

After you have secured the primary keywords for your personal injury internet marketing it is now time to create and distribute content.

When I say content I’m referring to chiropractic personal injury marketing material such as videos, blogs, articles, photos, press releases mainly.

Before you distribute the content be sure to mark or tag the content properly. Meaning placement of the keywords within the title tag, description, and tags. This tells the search engine robots what the content is about.

This is especially true for videos and photos because the Google robots do not read this type of media, they only know it is chiropractic personal injury keywords by how you describe the content.

Remember Google likes “Fresh Relevant Content”. Which means regular submission in multiple forms is optimal to move up the Google pages to reach the first.

For more information on chiropractic personal injury marketing call me at: 813-480-1693.

3 Forms Chiropractic Personal Injury Internet Marketing

Dr. Paul Hollern

  1. Local
  2. Organic
  3. Pay Per Click

Local: First set of links and map based on your location. 75% of internet users search with a proximity keyword.

Organic: Top 10 links on page, 84% consumers pick organic listings on first page Google. 40% will not scroll down the first 6 links.

Pay Per Click: Paid advertising on right side of page, 16% consumers choose PPC. High target marketing, only pay when link is clicked.

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